You're clearly
a curious one.

Keep your brain switched on, stay health aware and tune into your body with more information about what we do. We also try to answer some questions about supplements that we wish we had the answer to when we were doing our research.

The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.

First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.

The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.

Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.

An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.

ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.

Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.

It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: ⁠The sympathetic (stress response) and parasympathetic (relax response) nervous systems.⁠ A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.

Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.

Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.

Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.

Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.

TL;DR Higher HRV = better physiological balance.⁠

Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.

Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).

Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).

Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).

Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).

Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)⁠
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡⁠

There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.

Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein.

Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).

We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.

A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.

As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”

Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.

There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.

L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.

Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).

On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).

Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).

Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.

Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.

Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).

So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:

B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).

There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).

B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.

P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!

Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.

Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).

Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.

These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.

CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.

What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.

Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.

Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”

Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.

Here’s a quick rundown of five of our superpowered ingredients and how they help.⁠
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).⁠

B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).

Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.

Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.⁠

📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.⁠

📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).⁠

Scratch the itch for energy without delving into coffee or fizzy nonsense.

It sure can. We’ll highlight five in particular that both bolster and alleviate in good measure.

Omega 3 - not just for your joints! One study (Madison et al., 2021) found a 19% reduction in cortisol and a 33% reduction in inflammation IL-6 (an inflammation marker) when compared to the placebo group.

B6 & B12 vitamins – you’ll find both in ZAAG.

One study (Stough et al., 2011) found a “significant” decrease in stress both physiologically and physically when supplementing with B Vitamins.
Another found “significant improvements” in stress levels after 33 days (Kennedy et al, 2010).
An analysis of 12 trials showed reduced stress in four weeks (Young et al., 2019)
Finally, a six-month study found reduced oxidative stress and brain inflammation – tell-tale signs of stress – following a course of B Vitamins (Ford et al, 2018).

Vitamin C enhances our natural responses to stress – with deficiency “widely associated with stress-related diseases” (Moritz et al., 2020). That, in tandem with Vit C’s ability to help us manage cortisol, makes it a crucial ally in stress management. We source ours through Amla Berry as it’s more bioavailable than synthetic options.

Tulsi too, one of the adaptogens in ZAAG, has been shown to counter metabolic and psychological stress (Cohen, 2014).

Last but not least, Zinc. Another cortisol regulator, this micronutrient helps to keep us on an even keel and, as a result, we need more of it when we’re stressed.

It’s been shown to facilitate an “acute” impact on cortisol levels (our main stress hormone) when compared with a placebo group (Brandão-Neto, 1990).

We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.

Here are six ingredients that suit the pre-workout description:


Alpha GPC: Found to increase growth hormone response to exercise, improving peak performance force production during weight training compared to placebo (Ziegenfuss et al., 2008 & Bellar et al., 2015). 

Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body so that nutrients can reach your muscles more quickly and efficiently.⁠

Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue. ⁠

Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.⁠

Acetyl-L-Carnitine (ALC): Does everything you may know L-Carnitine does, except this also crosses the blood/brain barrier. Some evidence suggests an increase of up to 11% in output when supplementing ALC( (Wall et al., 2011). Other studies highlight ALC’s ability to reduce the level of muscle injury, by retaining higher blood oxygen levels (Fielding et al., 2018).

Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.⁠

Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.⁠

The nutrients provided with ZAAG fortify your internal systems to operate more optimally. Think of us as a daily enhancement shot that boosts whatever activity we do next.

As we continue to take ZAAG, the impacts will compound as our body continuously receives hundreds of micro and phytonutrients that bolster all kinds of different internal processes.

Due to the liquid nature of our shots, they’re absorbed into the body incredibly quickly and with far more bioavailability when compared to a solid pill.

Our initial recommendations were to take ZAAG first thing in the morning, but as we’ve built more understanding of the shots over the years, we’ve realised that they work much like a launchpad of sorts to boost whatever task is next in front of you.

One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.

The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.

We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average. One study’s shown that athletes require up to 100% more micronutrition than a sedentary person (Rodriguez et al., 2009)

That is to say, the body of an active person who’s five-foot and 55KG and someone who’s six-foot and 90KG are going to be pretty different!

If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.

It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!

(No but you might want to top up with additional Vit D, Omega and Creatine depending on level of activity)

ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.

Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.

Our trial packs include fourteen shots because, over the years, we’ve found that two-weeks is the sweet spot for the vast majority of people to feel a difference after taking ZAAG every day.

Our bodies respond uniquely to different stimuli, so there’s no one-size-fits-all answer to how long it will take before you notice the benefits. With that said, we have too many testimonials from individuals who have told us that comparing ZAAG to any pill is night and day.

The 29 vitamins, nootropics and adaptogens are in a higher dose and a much more bioavailable format than pills.

As anyone who’s supplemented with generic pills before, you’ll know it can take months (if ever) to feel any difference. The doses are so low that you may feel a general uplift after a season of consistent use, but you won’t be able to put your finger on exactly what it’s doing.

With ZAAG, wearable data will show how your internal metrics are improving. We know you’llfeel better, but to actually see the difference is what makes comparing ZAAG to any other supplement a fool’s errand.

Want to read more about the science behind our ingredients?