There is nothing
permanent except change.

- Heraclitus
We believe in now not forever.

Most supplement brands trade on us staying the same, making us believe that we always need them.

But we know that life is defined by change, and what serves you one year, won’t the next.

Almost 2/3 of UK adults take supplements, yet with healthy balanced diet and a bit of sun, most of us shouldn’t need them long-term.

That’s why our aim is to help you in your defining moments – and then step aside and let you do you.

Here for a moment in time.

During times of change, our bodies, brains and spirits experience a unique stress that affects our immunity, focus and energy. This temporary stress is when supplements become crucial. Keeping the immune system strong, energy levels steady and the ability to focus high helps us to weather the turbulence of change and emerge primed for the next chapter.

ZAAG has been expertly formulated with 29 of the highest quality vitamins, nootropics and adaptogens to give you maximum support for the period when you need it most.

The brains behind zaag

Adam Thompson

Adam has always been fascinated by the notion that the only constant in life is change. His journey from investment banking to leading one of the country’s most successful grocery start-ups; via Mumbai and Copenhagen; and through a hardcore paleo diet to plant-based and back to somewhere in between is testament to that. Noticing that change is universal and impacts every area of life, Adam was surprised that no brand really focuses on it, so began to explore what that meant for wellness.

“I know for myself that when life is flowing well, and there aren’t any major projects or hurdles on the pad, you can manage your wellbeing pretty well. But throw some hurdles or cross-roads in the mix, and your body, mind and energy can start to suffer. That can make it difficult to fully migrate into the lifestyle you want, or rise to the challenge of the next life chapter. I wanted to create a supplement that supports people when they actually really need it – through periods of transition - until they’re through to the other side”.

Unlike others, Adam has an unwavering commitment to quality and detail. The sensational taste of ZAAG was designed to take the chore out of supplements, and a one-off delivery of a 6-month supply means people are free to get on with life, without worrying about ‘wellness admin’.

Alongside Carolina, Adam has created an unparalleled formulation with the highest quality ingredients from the optimum sources at the most therapeutic volumes; meaning every hit of ZAAG has a significant impact on the stressors associated with change.

The question that drives him:
“What would the world be like if everyone was getting what they really needed, when they most needed it?”

Adam’s next chapter starts with ZAAG.

Carolina Brooks
Functional Medicine Specialist

ZAAG has been developed in collaboration with Carolina Brooks - the world’s only fully certified functional medicine practitioner, naturopath, endobiogenist, nutritionist and master herbalist. She is a Bredesen ANHP Precision Health Practitioner (cognition) and has also studied nutritional psychiatry, giving her a unique understanding of the physiological and psychological needs of our bodies and brains during periods of change.

Like Adam, Carolina’s career has taken her all over the world, exposing her to many new environments, outlooks and languages. From an early career in investment banking and consulting, she retrained in functional medicine after losing her father to cancer, and has since become a distinctive voice in the industry thanks to her unique combination of qualifications.

Her experience working in a high-pressure corporate environment and understanding of the health concerns associated with stress and loss of resilience have become an integral element of her practice.


Along with Adam, Carolina has long been of the opinion that many supplements available on the market make no sense. They are often not goal oriented and contain cheap, synthetic nutrient forms which are poorly absorbed by the body, in small doses, which have minimal therapeutic effect.

With ZAAG, it’s quite the opposite.

Using Carolina’s extensive knowledge across many modalities, the formula was created using only the most bioavailable, high-quality nutrients at therapeutic levels. Designed to support the body’s additional physiological and psychological demands during periods of adaptation, it also provides digestive and apoptogenic support for optimal assimilation, and to support a creative mind, spirit, endurance and recovery.

We're for the life curious

Driven by our own questions, decisions and ambitions, big changes often happen around age 29. Statistically speaking, the final year in any decade is a time when we’re more likely to take on a new challenge (like running a marathon for the first time), begin a new life chapter (like starting a business) or reassess lifestyle choices (like going plant-based or re-setting after burn out).

Sound familiar? You're not alone...

As we get absorbed by the changes happening on the outside, we forget to take care of the inside. That's where we come in.