There is nothing permanent except change
Heraclitus
Hey, I’m Adam, the founder of ZAAG. I pushed myself so hard in life that I arrived at the dreaded destination all optimists fear: BURNOUT.
My career was accelerating quickly. I worked across many roles and countries. This resulted in me leading one of the UK’s fastest growing start-ups – simultaneously, I was competing in national level sport.
Everything was go, go, go: business, fitness, relationships, travelling, family… you know how it is.
Safe to say, there was a lot going on. So, when the opportunity to take a sabbatical and go surfing came up I said yes, without hesitation.
But as I landed in ‘paradise’, I found myself lethargic and disinterested in everything I used to love.
I stumbled around trying to understand what was going on, before being told that I was indeed burnt out. I stuck my head in the ground for a while until one explanation of my situation resonated: the general adaptation syndrome.
The solution of supplementing my diet with a protocol of pills didn’t cut it. I knew taking 15 different pills every day wouldn’t be sustainable for me and that I didn’t have the time to wait to see an effect.
I turned to multivitamins as a simpler remedy, but… I’m a cynical soul who questioned everything about them and wondered why they never felt like they were working.
My aha moment arrived when I understood two critical factors: dosage and absorption.
Pills are limited by their size, meaning that they can only hold about 1.6 grams of ingredients. And absorption rates for pills can be as low as 8%. That’s why most companies say it’ll take between 1-3 months to feel a difference…
On the other hand, some studies suggest that liquids have an absorption rate of up to 98% – plus, there’s no limit on their size.
Surely, therefore, if I found a way to provide my body with high dose supplementation, in a liquid form, it’d make a dramatic change?
As every good business story goes, I looked for a product that fit the bill. When I couldn’t find one, I decided to make it myself.
