Macro, Micro and... Phyto?

Macro, Micro and... Phyto?

Phytonutrients. Heard of them?

The word phyto means plant in Greek and refers to the goodness we get from plants that aren’t categorised as either macro (protein, carbs and fat) or micronutrients (vitamins and minerals).

Phytonutrients are what provide the colour, taste and aromas of plant foods. If you’ve heard people bang on about the importance of a rainbow diet, it's predominantly due to the abundance of varied phytonutrients you receive from eating foods of all different types of colour.

The hues do more than make your salad look pretty, they provide the body with tens of thousands of individual compounds that typically offer health benefits that contribute to complicated internal systems, rather than individual ailments.

The Big Four


Stress management, immune system enhancement, sleep improvement and fatigue relief tend to be the four main benefits of consuming high numbers of phytonutrients (Monjotin et al., 2022). It just so happens those are the four main areas that ZAAG users feel improvements in based on years of testimonials and feedback.

The number of phytonutrients is pretty astounding. Rather than list them all out and put you to sleep, here are the main ones to be aware of:

Green foods: chlorophyll, lutein, sulforaphane and indoles.
Red foods: lycopene.
Orange foods: beta carotene.
White foods: allium.
Red/blue/purple: anthocyanins.

The general wisdom is that the deeper the pigment of a plant, the more nutrient-dense it is. The skin also tends to be the part of the plant that contains the highest concentration of nutrients, too.

Beige Rage


Let’s face it, we’ve all had a time in life when our plates looked so beige it was embarrassing. That might be you right now. If it is you… might we suggest a different approach? For good reason.

Typically, the benefits of phytonutrients come by way of antioxidants, antimicrobials, anti-inflammatories and anticarcinogens (Liu, 2013Kris-Etherton et al., 2002). These are important, duh. 

These in turn help our body to “detoxify, kill dangerous organisms, repair DNA damage, enhance intercellular communication, reduce inflammation, regulate how cells reproduce, help damaged cells self-destruct, activate enzymes that break down carcinogens, improve our immune function, and neutralize free radicals.”

Pretty decent list if you ask us.

Good For Both Of Us


It’s somewhat poetic that the parts of the plant that function as pollination attractants, insect protectants and stress repellants do the same for us when we consume them.

If your diet lacks the abundance of goodness that a plate of rainbows would provide, the easiest way to bolster your body each day with a supremely powerful dose of nutrients is to get your hands on ZAAG.

29 ingredients, squeezed into a daily gel shot that provides startling health-metric benefits in just two weeks.

But you knew that part already.

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