Stress Isn’t The Problem
Ever feel like you’re doing everything right — eating clean, training hard, sleeping enough — but still wake up feeling wrecked?
We know you do. We’ve felt it too.
After years of investigation and trial and error, we figured it out. Humans have an internal thermostat that balances how we feel. It’s called allostasis. It’s how we stay stable in a world, and a life, that’s going bananas.
High performers like us are constantly juggling dozens of responsibilities and ambitions. It’s stressful, but it’s necessary to live a full life. When we experience too much stress – physical, cognitive or emotional – for too long, it starts to feel like we’re running on fumes.
All the levers we pull to stay sharp buckle under the pressure over time, to build up what's known as allostatic load. It’s your body’s stress debt. Think of it as the rust that accumulates when you never get the chance to recalibrate.
Higher Or Lower
The aim of the game of life is to keep our allostatic load low.
When it’s too high, it shows up in all the ways we feel but struggle to quantify: ineffective sleep, garbage recovery, brain fog, bad moods and generally the feeling that stress is getting the best of us.
High allostatic load is what keeps high performers from feeling our best, even when we feel like we’re doing everything right. It’s why by 3PM we’re flagging, hard. Even when we slept well and didn’t overtrain.
Lower The Load
There are two ways to reduce allostatic load.
We can remove stress… not feasible for most people trying to make the most of life (read: you).
The other option is to enhance our body’s ability to recalibrate during, and recover after, stress.
That’s exactly what ZAAG is designed to do: support the systems responsible for energy production, repair, inflammation control and neurochemical balance.
We worked with functional medicine experts to create a daily performance shot that delivers 29 compounds that target the key drivers of allostatic load. We’re talking nutrient depletion, dysregulated stress hormones, oxidative stress and mitochondrial fatigue.
It works. After years of testimonials telling us ZAAG makes a difference, we arrived at the point where we could test it.
In a 4-week trial with 50 active, high-performing individuals, all taking ZAAG daily (with no changes to training, diet, or sleep schedule), WHOOP data revealed:
- 83% improved deep sleep
- 74% improved REM sleep
- 61% reduced resting heart rate
- 57% improved HRV and recovery
All without changes to strain, calories burned or total sleep time.
These metrics tell a clear story: a system adapting more effectively, recovering better, with less physiological cost.
The Nitty Gritty
Each ZAAG shot fuels the biological foundations of resilience through four major pathways:
Regulating the stress response
Adaptogens like tulsi, astragalus, and maca help balance cortisol and adrenal activity, preventing chronic overactivation that drives high allostatic load.
Phosphatidylserine and citicoline support healthy neurotransmitter signalling, improving focus while reducing perceived stress.
Enhancing cellular energy and recovery
Performance under pressure depends on mitochondrial efficiency… essentially how well you’re able to convert food into energy.
Ingredients like creatine monohydrate, n-acetyl carnitine, CoQ10, and magnesium citrate enhance ATP production (the energy currency of cells) helping the body recover faster from both physical and cognitive stress.
Reducing oxidative and inflammatory stress
Chronic stress accelerates oxidative damage. ZAAG combines potent antioxidants like resveratrol, green tea EGCG, pomegranate, amla and blueberry to restore cellular balance. Selenium, zinc, and vitamin D3 further modulate immune and inflammatory pathways, protecting tissue from the long-term effects of overexertion.
Supporting brain and nervous system resilience
A healthy brain is an adaptive one. Choline and DHA strengthen neuronal membranes and cognitive performance. B Vitamins (B6, B12) aid neurotransmitter synthesis, while taurine and snow fungus promote neuroprotection and hydration at the cellular level, crucial for maintaining calm focus under sustained load.
Measurable Adaptation
Improvements in HRV, resting heart rate, and sleep quality reflect a lowered allostatic load; a nervous system that’s more flexible and less strained.
HRV Increase = stronger stress-response capacity
Deeper sleep = better overall recovery
Lower RHR = reduced systemic strain
These are all signs of a body running more efficiently, adapting more smoothly and recovering more completely.
The New Performance Equation
ZAAG supports the body’s natural allostatic mechanisms, the ones that keep us balanced, adaptable and ready to perform at our best. That’s why we have such an extraordinary number of elite athletes who take ZAAG every day.
Give the body what it needs to operate properly and we generate less wear and tear and more return on effort.
All it takes is one shot per day. Most people feel the difference within two weeks.
ZAAG: Designed for the pace of modern life.
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