4.8/5
DEEP SLEEP
STARTS HERE
Improve your sleep quality with our
Daily Performance Shot.
Sleep deeper in 14 days
or your money back.
OUR DAILY PERFORMANCE SHOTS
Restore balance to your nervous system.
Lower stress signals
Help you reach deeper, more restorative sleep.
It works by reducing allostatic load — the silent strain that keeps your body “on” when it should be resting.
ZAAG lowers those background stress signals and helps you shift into true recovery mode.
We can’t do anything about your sleep hygiene, that’s on you.
However we can improve your sleep architecture.
IN A RECENT TRIAL
Of 50 people who took ZAAG for 4 weeks.
73%
Saw improvements
in deep sleep.
59%
Saw improvements in
REM sleep.
77%
Reduced awake time.
64%
Reduced sleep debt.
TRUSTED BY THOSE AT THE TOP OF THEIR GAME.
4.6/5
DAILY PERFORMANCE SHOTS.
Each shot combines 29 clinically studied vitamins, nootropics, adaptogens, and amino acids to replenish key nutrients that get rapidly depleted during physical, cognitive, and metabolic stress.
Recover faster.
Sleep deeper.
Sharper focus.
More energy.
Save 20% in November
Free UK Delivery
2 Week Starter Pack - £32 £40
If you don’t see your sleep data improve within 14 days, we refund you. Simple as.
WHAT'S IN ZAAG.
Each shot delivers 29 clinically backed, highly bioavailable nutrients — adaptogens, nootropics, amino acids, and minerals — all combined into a single sachet. No water, no food, no hassle. Just one clean hit designed to fuel resilience, focus, and recovery.
NOOTROPICS
Coenzyme Q10, Taurine, Resveratrol, Phosphatidylserine, Magnesium, Green Tea Extract, Creatine Monohydrate, Citicoline, Alpha GPC Choline & Tulsi (Holy Basil)
ADAPTOGENS
Astragalus, Snow Fungus, Ginger, Cardamom & Maca
VITAMINS, MINERALS & AMINO ACIDS
Vitamin B12, Vitamin B6, Vitamin D3, Amla Berry, DHA (Algal Omega 3 Powder), Borage Oil, Hyaluronic Acid, Selenium, N-Acetyl-Carnitine & Zinc
ANTIOXIDANTS
Fennel, Pomegranate Fruit Extract & Highbush Blueberry Fruit Extract
WHY IT WORKS.
Deep sleep requires parasympathetic dominance: the body’s “calm and repair” mode.
ZAAG helps you shift there naturally by aupplying the nutrients your nervous system needs to transition from alert to asleep.
You don’t need a new mattress. You need the right nutrients to help your body recover properly.
FASTER ACTING
Designed for rapid uptake, so you can feel the benefits when it matters most.
HIGHER DOSE
A potent, research-backed formula delivering meaningful amounts of active ingredients.
BETTER ABSORPTION
Optimised bioavailability to ensure maximum impact, exactly when your body needs it.
REAL SLEEP, NOT SEDATION
THE REAL REASON YOU’RE NOT SLEEPING
Allostatic load keeps your body “on edge,” even at bedtime. If your system’s overloaded, melatonin doesn’t stand a chance.
ZAAG supports your natural sleep cycle by:
LOWERING ANTICIPATORY STRESS
1
ALIGNING CORTISOL WITH CIRCADIAN RHYTHM
2
SUPPORTING GABA, SEROTONIN & MELATONIN PATHWAYS
3
HOW ZAAG SUPPORTS DEEP SLEEP
Transform your space with our versatile collection of everyday essentials
STRESS MODULATION &
NIGHT-TIME CALM
Tulsi, Astragalus & Snow Fungus
Lower nighttime cortisol and soothe the HPA axis
Magnesium, Taurine & B6
Boost GABA production and natural sleep pressure.
DIGESTIVE & HORMONAL BALANCE
Cardamom, Fennel & Ginger
Promote digestive ease and serotonin balance.
Vitamin D3, Zinc & Iodine
Support circadian hormone function.
NEUROLOGICAL RESET
Alpha GPC & Phosphatidylserine
Calm cognitive load and promote pre-sleep wind-down
FAQs
Everything you need to know about ZAAG.
How was ZAAG formulated?
Our formula uses the most bioavailable, high-quality nutrients at therapeutic levels.
ZAAG is designed to support the body’s additional physiological and psychological demands during periods of stress by enhancing our adaptation response.
Our shots also provide digestive and apoptogenic support for optimal assimilation.
A lot of big words… just know we take it seriously and take care of the nerdy side of things so you don’t have to.
Will I notice a difference?
Yeah, you will.
User data confirms this for our existing users time and time again. We see improvements of around 15% in Resting Heart Rate, Heart Rate Variability, Recovery Scores and Sleep Quality after just a fortnight of taking ZAAG daily.
We’ve seen improvements in health metrics as high as 68% after six-weeks of taking ZAAG consistently.
If you’ve had a bad experience with low-quality, barely noticeable supplementation in the past, don’t compare us to them. ZAAG’s different.
How does ZAAG help me with my recovery?
There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.
L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.
Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).
On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).
Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).
Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.
Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.
Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).
How does ZAAG help me with my energy?
So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:
B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).
There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.
P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!
Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.
Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).
Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.
These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.
CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.
What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.
Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.
Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”
Can ZAAG help me reduce my caffeine intake?
Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.
Here’s a quick rundown of five of our superpowered ingredients and how they help.
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).
B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.
Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.
📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.
📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).
Scratch the itch for energy without delving into coffee or fizzy nonsense.
What is Heart Rate Variability and why is it important?
Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.
It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: The sympathetic (stress response) and parasympathetic (relax response) nervous systems. A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.
Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.
Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.
Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.
Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.
TL;DR Higher HRV = better physiological balance.
What does ZAAG taste like?
Our shots finish with a sour-cherry kick, but don’t expect them to be anything like a supplement you’d find on the high street.
ZAAG is designed for performance above all else.
When should I take ZAAG?
Whenever suits you! Most of us opt to have our ZAAG first thing in the morning. But, in essence, you should use it as a launch pad for whatever's most important to you on that particular day.
Can ZAAG help with my mood?
Our energy levels have a massive impact on our mood. Coenzyme 10, Zinc, Vitamin D, Magnesium and Vitamin B12 have all been shown to boost energy levels.
Does ZAAG help with my sleep?
Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.
Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).
Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).
Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).
Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).
Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡
There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.
Can ZAAG help manage stress?
ZAAG is packed with ingredients that are shown to help with stress including Phosphatidylserine, Magnesium, Zinc, Omega 3 and Vitamin C.
Do I need to take anything else?
ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.
Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.
Can I take ZAAG as a pre-workout?
We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.
Here are four ingredients that suit the pre-workout description:
Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body, so nutrients can reach your muscles more quickly and efficiently.
Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue.
Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.
Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.
Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.
Can I take more than one per day?
One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.
The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.
We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average.
If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.
It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!
What are micronutrients?
Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein. Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).
We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.
A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.
As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”
Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.
What is the Adaptation Response?
The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.
First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.
The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.
Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.
An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.
ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.
4.6/5
DEEP SLEEP STARTS HERE.
Build your capacity with our Daily Performance Shot.
Sleep deeper in 14 days or your money back.
OUR DAILY PERFORMANCE SHOTS
Restore balance to your nervous system.
Lower stress signals.
Help you reach deeper, more restorative sleep.
It works by reducing allostatic load — the silent strain that keeps
your body “on” when it should be resting.
ZAAG lowers those background stress signals and helps you shift
into true recovery mode.
We can’t do anything about your sleep hygiene, that’s on you.
However we can improve your sleep architecture.
IN A RECENT TRIAL
Of 50 people who took ZAAG for 4 weeks.
73%
Improved Deep Sleep.
59%
Improved REM sleep.
77%
Reduced Awake Time.
64%
Reduced Sleep Debt.
TRUSTED BY THOSE AT THE TOP OF THEIR GAME.
4.6/5
DAILY PERFORMANCE SHOTS.
Each shot combines 29 clinically studied vitamins, nootropics, adaptogens, and amino acids to replenish key nutrients that get rapidly depleted during physical, cognitive, and metabolic stress.
Recover faster.
Sleep deeper.
Sharper focus.
More energy.
Save 20% in September
Free UK Delivery
2 Week Starter Pack - £32 £40
If you don’t see your health data improve within 14 days, we refund you. Simple as.
WHAT'S IN ZAAG.
Each shot delivers 29 clinically backed, highly bioavailable nutrients — adaptogens, nootropics, amino acids, and minerals — all combined into a single sachet. No water, no food, no hassle. Just one clean hit designed to fuel resilience, focus, and recovery.
NOOTROPICS
Coenzyme Q10, Taurine, Resveratrol, Phosphatidylserine, Magnesium, Green Tea Extract, Creatine Monohydrate, Citicoline, Alpha GPC Choline & Tulsi (Holy Basil)
ADAPTOGENS
Astragalus, Snow Fungus, Ginger, Cardamom & Maca
VITMAINS, MINERALS & AMINO ACIDS
Vitamin B12, Vitamin B6, Vitamin D3, Amla Berry, DHA (Algal Omega 3 Powder), Borage Oil, Hyaluronic Acid, Selenium, N-Acetyl-Carnitine & Zinc
ANTIOXIDANTS
Fennel, Pomegranate Fruit Extract & Highbush Blueberry Fruit Extract
WHY IT WORKS.
Most supplements promise more than your body ever receives. Pills have to be broken down, digested, and tolerated — which means slow release, smaller doses, and limited absorption. By the time nutrients make it into your system, much of the benefit is lost.
ZAAG is different. Our liquid shots are formulated for speed and efficiency, delivering nutrients in a form your body can use straight away. In minutes, you get access to up to 98% of what’s inside.
That means less waste, more fuel, and performance you can actually feel.
FASTER ACTING
Designed for rapid uptake, so you can feel the benefits when it matters most.
HIGHER DOSE
A potent, research-backed formula delivering meaningful amounts of active ingredients.
BETTER ABSORPTION
Optimised bioavailability to ensure maximum impact, exactly when your body needs it.
REAL SLEEP, NOT SEDATION
HOW ZAAG SUPPORTS DEEP SLEEP
STRESS MODULATION & NIGHT-TIME CALM
Tulsi, Astragalus & Snow Fungus
Lower nighttime cortisol and soothe the HPA axis
Magnesium, Taurine & B6
Boost GABA production and natural sleep pressure.
DIGESTIVE & HORMONAL BALANCE
Cardamom, Fennel & Ginger
Promote digestive ease and serotonin balance.
Vitamin D3, Zinc & Iodine
Support circadian hormone function.
NEUROLOGICAL RESET
Alpha GPC & Phosphatidylserine
Calm cognitive load and promote pre-sleep wind-down
THE REAL REASON YOU’RE NOT SLEEPING
Allostatic load keeps your body “on edge,” even at bedtime. If your system’s overloaded, melatonin doesn’t stand a chance.
ZAAG supports your natural sleep cycle by:
Lowering anticipatory stress
1
Aligning cortisol with circadian rhythm
2
Supporting GABA, serotonin & melatonin pathways
3
FAQs
How was ZAAG formulated?
Our formula uses the most bioavailable, high-quality nutrients at therapeutic levels.
ZAAG is designed to support the body’s additional physiological and psychological demands during periods of stress by enhancing your adaptation response.
Our shots also provide digestive and apoptogenic support for optimal assimilation.
A lot of big words… just know we take it seriously and take care of the nerdy side of things so you don’t have to.
Will I notice a difference?
Yeah, you will.
User data confirms this for our existing users time and time again. We see improvements of around 15% in Resting Heart Rate, Heart Rate Variability, Recovery Scores and Sleep Quality within a fortnight of taking ZAAG daily.
We’ve seen improvements in health metrics as high as 68% after six-weeks of taking ZAAG consistently.
If you’ve had a bad experience with low-quality, barely noticeable supplementation in the past, don’t compare us to that. ZAAG’s different.
How does ZAAG help me with my recovery?
There are countless athletes and high performers who use ZAAG as a way to enhance their recovery times. Below are a few proven ingredients that provide restorative benefits.
L Carnitine is an amino acid structure that's been shown to alleviate the pain, and damage, that workouts have on our body.
Specifically, it's been found to reduce metabolic stress and muscle soreness, in both a high and low dosage, when compared with placebo (Spiering et al., 2007). Further, it's been demonstrated to reduce the amount of muscle tissue damage induced by exercise (Kraemer et al., 2003).
On to Phosphatidylserine, a substance that protects and covers cells in your brain. No surprise, then, that this one's mostly beneficial for our noggin. Multiple studies have shown its impact in reducing unnecessary cortisol, a stress hormone that occurs when you place yourself under too much stress (Starks et al., 2008) - one (older) study found it to reduce cortisol by as much as 30% (Monteleone et al., 1993).
Coenzyme Q10 (CoQ10) is a super important antioxidant. Specifically, it's been shown to "improve fatigue sensation and physical performance... and might prevent unfavourable conditions as a result of physical fatigue." (Mizuno et al., 2008). And for those of you who moan about DOMS (Delayed Onset Muscle Soreness; the pain after you train), it's also been found to reduce the amount of lactic acid in participants' systems after exercise (Glover et al., 2010).
Creatine: A mainstay of people who train. It's been studied for over 20 years. Essentially it creates a backup to tap into after we use glucose and ATP when we work out (more details) -- creatine helps top these up so that we can train harder and recover quicker.
Cooke (2009) found that it "significant[ly] improve[d] the rate of recovery," and Chwalbińska-Moneta (2003) demonstrated less lactic acid in participants' bloodstream as well as an increased time to exhaustion after taking creatine for just five days.
Ginger, too, has been shown to alleviate DOMS by up to 25% (Matsumura et al., 2005), while other studies claim that ginger intake led to "moderate to large reductions in muscle pain," (Black et al., 2010).
How does ZAAG help me with my energy?
So many ways. Your body’s constantly using all kinds of macro, micro and phytonutrients. The latter two, you’ll find in abundance in ZAAG. Things like:
B12: This helps transform the food we eat into energy, as well as promoting serotonin production. B12 deficiency is terrible for your energy levels. A five-year survey suggested up to 26% of US citizens had low B12 levels (National Institute of Health).
There’s evidence to suggest that low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
B12 deficient individuals are twice as likely to be severely depressed (Penninx et al., 2000) than those with adequate levels, too.
P.S. If you’re not a big meat eater, you’re far more likely to benefit from B12 supplementation!
Magnesium: crucial for the regulation of muscle and nerve function, as well as transporting blood sugar to the muscles.
Magnesium’s used in over 600 bodily processes, which is why supplementing it’s shown to improve your energy levels. Not having enough will mean these processes are no longer performed efficiently, which leads to fatigue (Zhang et al., 2017).
Creatine: A naturally occurring compound that acts as a source of quick energy in your body. A review of 53 studies found roughly a 5% overall improvement in strength (Lanhers et al., 2017) in those who regularly supplement.
These gains in strength increase the length of training sessions (Schoenfeld, 2010), which in turn improves stamina both inside and outside of the gym.
CoQ10: Found in every single cell you’ve got, sometimes known as the “essential nutrient,” it’s used to create energy and also enhances your immune system (Saini, 2011) making you more resistant to illness.
What’s more, a review of 25 individual studies also concluded that low levels of CoQ10 were “consistently associated with fatigue.” (Filler et al., 2014). Vital stuff.
Vitamin D: You probably know a lot about this one already. The NHS even recommends that we supplement ourselves with this outside of the summer months.
Dr Akash Sinha, of Newcastle Uni, found that Vitamin D supplements improve muscle function and enhance our mitochondria, which he refers to as our cells’ “batteries.” He is on record saying that Vit D can “boost [our] energy levels.”
Can ZAAG help me reduce my caffeine intake?
Yep. It’s super common feedback from our users. After featuring one of our shots in a daily routine each day, they likely feel less desire for caffeine.
Here’s a quick rundown of five of our superpowered ingredients and how they help.
CoQ10 is used by your body to create energy (Saini, 2011) and low levels have been “consistently associated with fatigue” (Filler et al., 2014).
B12 helps to transform the food we eat into energy we can use. Up to a quarter of people could be low in B12 levels (US Data, 1999-2004). There’s evidence that suggests how low levels can “have negative consequences on physical and mental fatigue, as well as on cognitive and psychological functions” (Tardy et al., 2020).
Upping your intake could lower caffeine cravings by better utilising the energy from the food you eat.
Magnesium is used in over 600 bodily processes. When we don’t have enough, these processes are performed inefficiently (Zhang et al., 2017), which leads to fatigue, which leads to caffeine cravings.
📈 Vitamin D enhances our mitochondria, essentially the ‘batteries’ of your cells. To quote a doctor, Akash Sinha is on record saying, verbatim, that Vit D can “boost [your] energy levels.” Good to know.
📈 Green Tea Extract. This delivers a small amount of caffeine, but less concentrated than a cup of coffee so provides less jitters. In addition, Green Tea also has an amino acid, L-Theanine, which has been linked to improved alertness (Williams et al., 2016).
Scratch the itch for energy without delving into coffee or fizzy nonsense.
What is Heart Rate Variability and why is it important?
Simply put, Heart Rate Variability (HRV) is a measure of the difference in time between the beat of our heartbeat.
It’s controlled by our autonomic nervous system (ANS), which is subdivided into two parts: The sympathetic (stress response) and parasympathetic (relax response) nervous systems. A slight oversimplification, but let’s move on.
Depending on what’s in front of you, your ANS provides signals to your brain (hypothalamus) which then triggers your body to either increase or decrease your heart rate to accommodate what’s ahead of you.
Our HRV relates to our environment – to quote a Harvard article, “physical activity, mindfulness, sleep and meditation” all connect to HRV.
Think of it this way: when we’re relaxed, our heart rate drops. When we’re active, our heart rate increases. The greater the variability between your lowest lows and highest highs, the greater your HRV.
Essentially it refers to your body’s ability to regulate its environment. It’s a marker of how prepared you are to deal with stress.
Turns out ZAAG has a super noticeable impact on most people’s HRV. We tend to see improvements of up to 15% in just two weeks of taking ZAAG, and we’ve seen increases of up to 64% after 6 weeks of daily use.
TL;DR Higher HRV = better physiological balance.
What does ZAAG taste like?
Our shots finish with a sour-cherry kick, but don’t expect them to be anything like a supplement you’d find on the high street.
ZAAG is designed for performance above all else.
When should I take ZAAG?
Whenever suits you! Most of us opt to have our ZAAG first thing in the morning. But, in essence, you should use it as a launch pad for whatever's most important to you on that particular day.
Can ZAAG help with my mood?
Our energy levels have a massive impact on our mood. Coenzyme 10, Zinc, Vitamin D, Magnesium and Vitamin B12 have all been shown to boost energy levels.
Does ZAAG help with my sleep?
Five of our ingredients have been shown to have a direct and beneficial impact on the way we sleep. Sleep quality, in particular, is something we hear has improved time and time again from our users.
Magnesium: Low levels have been found to increase the likelihood of insomnia as well as reduce the quality of sleep itself (Djokic et al., 2019).
Evidence suggests magnesium supplementation can increase “sleep efficiency, sleep time, sleep onset latency” as well as melatonin production – a vital hormone for the promotion of sleep (Abbasi et al., 2012).
Around 20% of young Brits are said to be magnesium deficient, with women and older people more likely to experience low levels (UK Diet & Nutritional Survey).
Resveratrol: The first product in Japan to receive a patent for sleep improvement. A Cambridge study highlighted that supplementation led to “significantly reduced fatigue” (Wightman et al., 2015).
Vitamin B12: Works in tandem with magnesium to help regulate our sleep/wake cycles, encouraging the body to fall asleep at more consistent times each day. Research claims “B12 exerts a direct influence on melatonin.”
Vitamin D: Widely researched for its impact on sleep. Lower levels lead to an increased likelihood that our sleep will be shorter. (Gao et al., 2019)
Last but not least Tulsi. A review of 24 individual studies of the herb found that it assists in the normalising of blood sugar levels, which when unbalanced can lead to irritability and poor sleep. Further, they found it assists with stress - both biologically and physiologically. (Jamshidi & Cohen, 2017) 🧠 🧡
There’s undoubtedly more we could say, but that’s a damn strong case for the benefits of ZAAG on your ZZZs.
Can ZAAG help manage stress?
ZAAG is packed with ingredients that are shown to help with stress including Phosphatidylserine, Magnesium, Zinc, Omega 3 and Vitamin C.
Do I need to take anything else?
ZAAG is specially formulated to contain the most important, powerful micro and phytonutrients to enhance performance, aid in the management of stress and elevate our ability to recover. As a result, you don’t need to add any other wellbeing supplements into some kind of stack as you would if you took handfuls of pills.
Individuals may wish to top up additional Vit D, Omega and Creatine depending on their unique requirements. In general, though, there is no need for a regular, healthy person to do so.
Can I take ZAAG as a pre-workout?
We count Olympians, world champions and elite coaches as some of our daily ZAAG users. Many of them use ZAAG as a natural pre-workout alternative to miscellaneous powders that make the skin itch and the heart pound uncomfortably.
Here are four ingredients that suit the pre-workout description:
Maca: Consumption of this releases nitric oxide, a natural substance that expands your veins and arteries. As a result, blood flows more easily around your body, so nutrients can reach your muscles more quickly and efficiently.
Creatine: increases muscle power and performance during training, whilst simultaneously delaying fatigue.
Vitamins B6 & B12: Vital players in the roles of energy production and the creation of haemoglobin (which delivers oxygen around the body) as well as red blood cells.
Green Tea Extract: contains a small, manageable amount of caffeine to give you extra oomph, alongside high catechin levels which have been shown to increase the amount of energy available while exercising.
Plus, because we’re a liquid, your body will begin to use the nutrients in ZAAG shots in as little as 30 seconds.
Can I take more than one per day?
One ZAAG per day is plenty to provide additional supplementation of powerful, bioavailable micro and phytonutrients.
The only exceptions here are for larger people who train, or for those who have a super short, intense period coming up in their lives.
We have weightlifters and rugby players who weigh over 100KG and take ZAAG. We suggest they double up their ZAAG shots to feel the benefit… because they’re larger and more active than average.
If you’re within the usual parameters of what people would define as “normal” both in terms of your weight and your activity level, one shot of ZAAG per day is more than enough.
It’s not unusual for our users to double up on shots if they get ill, or are expecting a particularly strenuous event for numerous days. ZAAG is a performance shot… so use it accordingly!
What are micronutrients?
Micronutrients are vitamins and minerals required by the body to function optimally. You’ll know macronutrients as the big three: carbs, fats and protein. Micronutrients include things like b and c vitamins as well as magnesium and zinc (to name but a few).
We get our micronutrients through our diet, but in order to have a full roster of everything we need, we’d have to consistently eat plates chock-full of food that span the colours of the rainbow.
A simple and powerful way to nourish your body with rare and vital micronutrients is to use ZAAG.
As the WHO states, “micronutrient deficiencies can cause visible and dangerous health conditions, but they can also lead to less clinically notable reductions in energy level, mental clarity and overall capacity.”
Increasing our capacity for focus, exertion and overall performance is exactly what ZAAG is designed to enhance. Take one of our shots every day and you’ll be delivering all kinds of goodness to your system to help it function at its best.
What is the Adaptation Response?
The Adaptation Response refers to the physical process our body undergoes when we experience stress. Think of it as our body’s way of doing everything it can to address the situation that’s causing us bother.
First is the reaction stage. We respond to the stress by releasing adrenaline and cortisol, our body temperature rises and our heart rate increases. This is done to utilise our energy for either fight or flight.
The second is resistance. Ideally, our body would reverse the aforementioned changes to return to its happy baseline level. When the stress remains, our body maintains its state of alert. If this goes on too long, our immune system weakens and fatigue increases.
Finally: the exhaustion stage. Our bodies have used up all of their resources, meaning we’ve got nothing left to fight against stress. This evolves minor ailments into serious stuff like depression, anxiety and overwhelm in addition to physiological issues.
An injured body is obvious to diagnose and treat. Weakened internal systems are a lot more covert. When we’re consistently pushing ourselves to work harder, more often, and aim higher, we rarely consider how optimally our internals are performing.
ZAAG is a daily liquid supplement designed to keep us in the resistance phase for longer. By supplying our body with the vital nutrients it needs to prosper, we’re more able to continue to focus and perform.